Key Takeaways:
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Tonalá is a vibrant artisan hub in Jalisco that offers creative, cultural, and culinary adventures all year.
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Visitors love its famous markets, rich indigenous traditions, and hands-on art experiences.
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Just outside Guadalajara, it’s perfect for travelers looking for authentic, handmade, and heart-filled Mexico.
Tonalá, located in the eastern part of the Guadalajara metropolitan area, is one of Jalisco’s most culturally rich and creative cities. Known across Mexico for its skilled artisans and massive weekly street markets, Tonalá has deep indigenous roots that stretch back to pre-Hispanic times. The town’s name comes from the Nahuatl word “Tonallan,” meaning “place where the sun rises,” and its long-standing reputation for pottery, glasswork, and folk art lives on in every corner. Unlike the fast pace of Guadalajara, Tonalá offers a slower, more grounded experience that celebrates craft, color, and community. Whether you’re hunting for handcrafted treasures or diving into local legends, this city is full of year-round discoveries.
Table of Contents
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Wander the Tianguis Artesanal Street Market
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Visit the National Museum of Ceramics
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Explore the Parroquia de Santiago Apostol
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Take a Pottery Workshop with Local Artisans
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Hike the Cerro de la Reina Lookout
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Discover the Sunday Artisanal Fair
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Try Regional Dishes at Mercado Benito Juárez
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Watch a Traditional Glassblowing Demonstration
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Celebrate the Festival de Tonalá
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Tour the Underground Tunnels Beneath the Town
1. Wander the Tianguis Artesanal Street Market
Every Thursday and Sunday, Tonalá transforms into one of the largest open-air markets in Mexico. The Tianguis Artesanal spans several blocks and offers everything from colorful pottery and Talavera tiles to handcrafted jewelry, woven baskets, and wooden masks. It’s more than just shopping—it’s a full cultural experience. The streets are alive with musicians, food stalls, and the energy of hundreds of artisans sharing their work directly with visitors.
Many of the goods are produced right in Tonalá’s backyard, so it’s one of the best places in the country to buy authentic handicrafts. Prices are usually fair, and haggling is welcomed in good spirit. Even if you don’t plan to buy much, walking through the tianguis is an adventure in itself. You’ll leave inspired by the creativity, color, and cultural pride that fills the air.
2. Visit the National Museum of Ceramics
Located in a beautiful colonial building, the National Museum of Ceramics (Museo Nacional de la Cerámica) highlights Tonalá’s deep ceramic legacy. The museum features stunning pieces ranging from pre-Columbian clay figures to contemporary sculpture, giving insight into how pottery has evolved over centuries. Each room showcases a different style or technique, from barro bruñido to petatillo and high-fire stoneware.
Interactive displays and bilingual descriptions make the museum accessible and informative for all visitors. There are often rotating exhibits and artist showcases that highlight emerging talents or spotlight regional masters. It’s a quiet, thoughtful stop where you can truly appreciate the artistry behind the souvenirs you’ll find in town. Whether you’re an artist or simply curious, the museum adds depth to Tonalá’s reputation as Mexico’s clay capital.
3. Explore the Parroquia de Santiago Apostol
At the heart of Tonalá stands the majestic Parroquia de Santiago Apostol, a beautiful church that combines colonial architecture with local religious traditions. Built in the 16th century, the church is dedicated to Saint James and remains an important gathering place for the community. Its stone facade, domed roof, and peaceful courtyard make it a calm spot to pause and reflect.
Inside, you’ll find ornate altars, religious art, and stained glass that tell stories of Tonalá’s spiritual heritage. On weekends and holidays, the church square comes alive with food vendors, street performers, and live mariachi music. It’s both a sacred space and a social hub where visitors are welcome. Whether you’re religious or not, the church and its surroundings offer a powerful sense of place and history.
4. Take a Pottery Workshop with Local Artisans
One of the best ways to experience Tonalá is to get your hands dirty—literally—by taking a pottery or clay workshop. Several local artisans offer hands-on classes where you can learn to mold, shape, and decorate your own ceramic piece. These workshops often take place in family-run studios where generations of potters have refined their skills.
You’ll learn traditional techniques such as coil building, wheel throwing, and decorative painting. Even if you’re a beginner, the experience is fun, educational, and deeply rewarding. You’ll walk away with not only a handmade souvenir but also a better understanding of the work and heart behind every piece you see in the markets. Plus, it’s a unique way to connect with locals and support the artisan economy.
5. Hike the Cerro de la Reina Lookout
For a scenic escape and one of the best views of Tonalá, head to Cerro de la Reina—“Hill of the Queen.” This elevated park and lookout point offers sweeping views of the city and is believed to be a sacred site used by ancient Tonallan rulers. A statue of the legendary Queen Coyolxauhqui stands at the summit, honoring the area’s indigenous matriarchal history.
The walk to the top is relatively short but offers great photo ops, fresh air, and space for picnics. Locals often come here at sunrise or sunset to enjoy cooler temps and a moment of reflection. There are also murals and sculptures along the way that depict indigenous myths and history. It’s a peaceful contrast to the busy market streets and a great reminder of Tonalá’s spiritual roots.
6. Discover the Sunday Artisanal Fair
While Tonalá’s main tianguis happens on Thursdays and Sundays, the Sunday fair has a slightly more relaxed, community-driven feel. Artisans set up their stalls early in the morning, and you can find exclusive pieces that aren’t available during the busier Thursday crowd. Local painters, leatherworkers, and textile weavers often showcase their best goods here. It’s a treasure trove for collectors and lovers of truly handmade art.
Beyond shopping, the fair features live performances, traditional dance, and casual food stands selling tamales, birria, and café de olla. The atmosphere is festive but unhurried, making it perfect for a slower Sunday stroll. It’s also one of the best days to engage in conversation with creators and hear the stories behind their work. If you only have one day in Tonalá, make it a Sunday.
7. Try Regional Dishes at Mercado Benito Juárez
Mercado Benito Juárez is one of the best places in Tonalá to dive into Jalisco’s regional cuisine. This covered market is filled with fondas—small food stalls—serving traditional dishes like pozole, carne en su jugo, enchiladas tapatías, and tortas ahogadas. It’s popular with locals, which is always a good sign when you’re looking for flavor and authenticity.
There’s no need to dress up—just grab a seat, order a plate, and enjoy the hospitality. Portions are generous, prices are reasonable, and everything tastes like it was made by someone’s abuela. After your meal, browse the market for produce, sweets, and homemade salsas. It’s a full-on sensory experience that satisfies both hunger and curiosity.
8. Watch a Traditional Glassblowing Demonstration
Tonalá isn’t just about pottery—its glassblowing studios are also world-renowned. Many workshops open their doors to the public and let visitors watch artisans transform molten glass into vases, cups, ornaments, and decorative animals. The technique is mesmerizing, involving intense heat, rhythmic breathing, and skilled hand movements passed down through generations.
Some studios even allow short demos or hands-on participation for small groups. Watching glass take shape right before your eyes is a magical, meditative experience. You’ll also gain a newfound appreciation for the beautiful glassware found in local shops. It’s one of Tonalá’s hidden gems, often overlooked by visitors focused only on ceramics.
9. Celebrate the Festival de Tonalá
The Festival de Tonalá is the city’s most important annual celebration, held each March to honor both the city’s patron saint and its rich cultural heritage. Over several days, the streets come alive with processions, folkloric dances, concerts, art exhibitions, and traditional blessings. The energy is infectious—every plaza and alley seems to burst with music, color, and pride.
It’s the best time to see Tonalá in full bloom, with community spirit on display everywhere. Food vendors roll out their best dishes, and artisan stands overflow with limited-edition creations. Events are family-friendly and often run late into the evening. If your visit aligns with the festival, prepare for an immersive, joyful, and unforgettable experience.
10. Tour the Underground Tunnels Beneath the Town
One of Tonalá’s most intriguing attractions is the network of underground tunnels rumored to date back to colonial or pre-Hispanic times. Though not all are open to the public, certain areas—especially near the church and municipal buildings—offer guided tours into these mysterious passageways. Some believe they were used for protection or secret ceremonies.
The tunnels are dimly lit, cool, and slightly eerie, adding a sense of adventure to your visit. You’ll hear local legends about hidden treasures, royal escapes, and ghostly sightings. For history lovers and curious minds, it’s a fascinating detour from the craft markets above ground. Make sure to check availability before you go, as tours are often limited to weekends or festival times.
What to Do if You Have Kids?
Tonalá is a great destination for families traveling with kids. The tianguis markets are full of colors, music, and treats that children love exploring. Cerro de la Reina offers plenty of space to run around and learn local history, while pottery workshops give little ones the chance to get creative. Many local restaurants are family-friendly and serve mild versions of classic dishes. Just bring comfortable shoes, snacks, and a sense of adventure—the whole town is a hands-on playground for young travelers.
Where Can I Find Free Events in Tonalá Jalisco Taking Place This Weekend?
To find free local events in Tonalá this weekend, check out PlanMyWeekend.ai. The platform lets you instantly discover live music, cultural festivals, markets, and more—all at no cost. Whether you’re looking for art walks, family-friendly entertainment, or community workshops, it helps you find something fun to do nearby. Simply select your city, and let it show you what’s happening around you—perfect for spontaneous weekend adventures.
Final Thoughts on Planning a Trip Here
Tonalá may sit in the shadow of Guadalajara, but it shines in its own spectacular way. With its endless creativity, strong community, and deep cultural roots, it’s one of the most rewarding destinations in Mexico for those who want more than just sightseeing. From market walks and sacred hills to hands-on workshops and festival nights, Tonalá invites you to explore, connect, and create. Don’t just take home souvenirs—take home stories, too.
Author: Dejon Brooks
Dejon Brooks is an entrepreneur who founded Trend Watchers with his life savings. Aged 24, Dejon has turned Trend Watchers into a successful business. After reaching over 150M+ people on his personal accounts, he now spends his time growing Planmyweekend.ai
